The Dark Knight Rises viral campaign begins
Before the release of The Dark Knight a huge viral marketing campaign took place, which wasn’t just on a large scale but was pretty damn clever too. There were scavenger hunts, Joker recruitment drives, clues online and offline, Joker wannabes, cakes, masks, the list could really go on and on (check out the Dark Knight – Viral Marketing video look at the various elements of the campaign).
Despite the fact The Dark Knight Rises isn’t set to be released until July 2012, fans of the movies have been sat twiddling their thumbs waiting for a similar kind of campaign to begin.
Well, it looks like everything kicked off today as a load of CIA documents were ‘leaked’ to bloggers and the press referring to a Doctor Leonid Pavel.
Let the fun begin…
Is this definitely for Dark Knight Rises or could it possibly be for something like the Bourne reboot? Granted I can see viral being more useful for DKR but you never know… it’s a cool campaign, though!